About Searchlight Marketing

Nicolette Beard, Owner and President, is a former editor, publisher and advertising executive. Currently, she applies her skills toward search engine marketing and Web site optimization for small and midsize companies. She believes that effective Internet Marketing, search engine optimization, and Web site promotion place business owners on equal footing with Fortune 1000 companies, even though they may have bigger budgets.

To read a third-party endorsement and Nicolette Beard's full business profile click the link.

Ms. Beard, also a former technophobe, responded to an online writing experiment that promised to walk its participants through the maze of Internet Marketing...everything from registering your domain name to dominating your niche market. Determined to overcome her anxiety and embrace the 21st Century, she diligently applied all that she was learning and dipped her toe into the murky waters with a blog, called

Man-o-pause: Providing Midlife Men a Place to Breathe.

She's experienced the gyrations of the Google Dance, was loved and lost by MSN, and anointed by the DMOZ editors. In other words, she's been in your shoes and is prepared to take you on the Internet journey over calmer waters than she experienced. She will provide a voice of reason in a world of conflicting advice and way too many "gurus."

Her goal is to provide business owners with qualified, targeted traffic through solid competitive analysis, honest appraisal of their site's strengths and weaknesses and a tactical plan of action from which they will grow and prosper.

Her approach to search marketing is a holistic one in that she believes the sum of the parts is greater than the whole. There are many paths that lead to high rankings with the search engines. Depending on the goals of your Web site, you will discover the techniques necessary to succeed in the online world through her detailed consultation.

We don't like to "toot our own horn" too much, but we don't mind when someone else says something nice. Michael Martinez, a leading voice in the search community, had this to say:

"Searchlight Marketing brings together the right people to deliver a reliable product and service for companies that cannot afford to hire full-time permanent in-house Internet gurus."

Click on Who We Serve to learn more about the companies with whom we conduct business.