Search engine optimization (SEO) is the practice of creating a
Web site in a manner that allows it to be properly read and indexed by search
engines. This includes on-page content, optimizing meta data, writing
keyword-rich Title elements, removal of Frames or Flash content and
developing a linking strategy.
The goal and purpose of
search engine marketing (SEM) is not to have thousands of
incoming links. While inbound links (IBL) have been promoted as the "Holy Grail"
to Internet riches, the truth is that link building is relationship building.
I prefer to think of all Internet marketing as Web Marketing.
Frankly, I'm more interested in attracting customers rather than search
engines.
Because if I've done my job with optimizing your site for search,
applying all the on-page SEO tactics I know, search engines will find
you. That I guarantee!
But building a quality, lasting, mutually beneficial relationship takes time.
See "How We Work."
If you're interested in jump-starting your Web presence and
reaching beyond the folks who already know you, then Web
marketing is the logical next step.
On-page SEO - Pricing based on size of site. Includes
- Researching keywords and phrases to select appropriate, relevant search
terms (4-6 primary phrases).
- Editing and/or optimization of text for various html tags, meta data,
page titles, and page text as necessary.
- Analysis and recommendations on Web site structure, navigation, code,
internal linking, etc. for optimum search engine crawling.
Off-page SEO - Once a site's been optimized for search engine robots,
there's not much more you can do with a page (contrary to what search marketing
agencies tell you.) Ongoing SEO/M costs result from two activities;
- You're paying someone to manage a pay-per-click campaign, which
is a media expense because you're buying exposure through advertising (aka
"sponsored" listings) found in the sidebar of a search engine results
page (SERPs)
and/or
- You want to increase your Web site's visibility through natural
search (aka "organic" results) with your link appearing in a Top 10
position on the SERPs by attracting incoming
links. This can be achieved through the following tactics.
What a Web Marketing Consultant and SEO Specialist Can Do For You
Customized Link-Building Campaign
- Open up new sources of targeted traffic and boost your link popularity for
better search placement. Pricing based on size of site and competitive
landscape.
Press Release Submissions (also see
Copywriting) - Optimized Press
Releases enhance your Search Engine Optimization but ultimately are
written to attract the attention of the mass media and with the goal of
driving more traffic to your site.
Article Syndication (also see
Technical Writing) - Gain a competitive
advantage with professional keyword-rich copy and anchor text identifying
your site as a resource to the marketplace. Adds credibility to your site
and confers "expert" status to the author. (All rights reserved under
client's name and allowed unlimited reprints.)
Directory Submissions - There are a number of
industry-specific directories targeted to your key product or
service areas. A few, hand-picked local directories will also increase
visibility to your city, state or region. While anyone can perform this task, it is tedious and time consuming. The
number of inbound links coming from compatible sites, however, can and will
boost your search engine rankings significantly.
Pay for Inclusion Directories - For clients, recommendations for paid directories are part of our quality
service to you. Not all directories are appropriate for every company.
There are several paid directories, however, that are worth the investment.
Listings in key directories, like Yahoo! Directory can elevate your natural
rankings and drive qualified traffic to your site.
Note: Recommendations for paid
links, such as directory submissions, are a straight media cost paid by the client.
Web Site Design, Project Management - See
affordable Web site pricing.
Freelance Online Copywriter
too!- Applying a mild, SEO rewrite to your existing content can often have a
dramatic effect on whether the search engines find and index your Web pages.
Based on solid keyword research, you'll enjoy more targeted traffic.
I'm a Web Marketing Consultant who does everything
but the programming.
Ready to get started? Just fill out the form or pick up the phone and call me today!
