Search engine optimization (SEO) is the practice of creating a
Web site in a manner that allows it to be properly read and indexed by search
engines. This includes on-page content, optimizing meta data, writing
keyword-rich Title elements, removal of Frames or Flash content and
developing a linking strategy.
The goal and purpose of
search engine marketing (SEM) is not to have thousands of
incoming links. While inbound links (IBL) have been promoted as the "Holy Grail"
to Internet riches, the truth is that link building is relationship building.
And building a quality, lasting, mutually beneficial relationship takes time.
See "How We Work."
If you're interested in jump-starting your Web presence and
reaching beyond the folks who already know you, then search engine
marketing is the logical next step.
Site Review + consultation - $500 (Deducted from subsequent
Work Order.)
Hands-on Editing of Pages/Code - $95/hour.
Manual Link Building Campaign
- Open up new sources of targeted traffic and boost your link popularity for
better search placement. $500/mo.
Press Release Submissions (also see
Copywriting) - Optimized Press Releases
enhance your Search Engine Optimization but ultimately are written to attract
the attention of the mass media and with the goal of driving more traffic to
your site. $350-$450 plus media placement costs when recommended.
Article Syndication (also see
Technical Writing) - Gain a competitive advantage with
professional keyword-rich copy and anchor text identifying your site as a
resource to the marketplace. Adds credibility to your site and confers "expert"
status to the author. (All rights reserved under client's name and allowed
unlimited reprints.) $350-$450/per article
Web site Design, Development, Marketing - See
affordable Web site pricing.
1/2 Day SEO Training - $495. See
Web site Marketing workshops
for details.
Freelance Online Copywriter
too!- Applying a mild, SEO rewrite to your existing content can often have a
dramatic effect on whether the search engines find and index your Web pages.
Based on solid keyword research, you'll enjoy more targeted traffic. $100/page.
Directory Submissions - There are a number of
industry-specific directories targeted to your key product or
service areas. A few, hand-picked local directories will also increase
visibility to your city, state or region.
While anyone can perform this task, it is tedious and time consuming. The
number of inbound links coming from compatible sites, however, can and will
boost your search engine rankings significantly. $495
Pay for Inclusion Directories - For clients, recommendations for paid directories are part of our quality
service to you. Not all directories are appropriate for every company.
There are several paid directories, however, that are worth the investment.
Listings in key directories, like Yahoo! Directory can elevate your natural
rankings and drive qualified traffic to your site.
Recommended paid
directory submissions are a straight media cost paid by the client.
