Web site Marketing Strategies-Articles & Case Studies

Marketing Manifesto

Internet Marketing for the 21st Century

• Web developers are not Web marketers.
• Web designers are not usability experts.
• Programmers are not God.
• A design concept without direction is like an arrow without a target.
• A purpose without a plan is wishful thinking.
• An online presence should match your offline purpose.
• A Web site is about communication, not technology.
• Copy without persuasion disregards the needs of your visitor.
• A Web site optimized only for search engines will fail.
• A Web site optimized for humans will not.
• A Web site optimized for both search engines and humans maximizes marketing.
• A Web site without content will fail.
• A Web site without relevant content will flounder.
• A Web site without links is an orphan.
• If your Web site can't be found, you don't exist.
• No Web site is an island.
• Hence, the purpose of links.

Search Is Search is Search. Or is It? by Nicolette Beard

The Three-Legged Stool: Content, Links & SEO by Nicolette Beard

Don't Let Your Web Designer Sabotage Your Online Success! by Nicolette Beard

From Zero to a Hero in 10 Days (Case Study) by Nicolette Beard

Search Marketing Advice For the Rest of Us by Nicolette Beard